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Blog Entries
A Great Start to 2011-How to find our Articles
Sunday, January 23, 2011
It's been difficult to keep up with our blog this year, one reason is the fact that volume has really picked up, causing us to focus on campaigns for our clients. One way to follow us is by visiting our OSN Blog on http://www.osnsupersite.com/blog/stubenbordt.aspx and by reading our articles in www.premiersurgeon.com and www.eyeworld.com Please be patient, we'll have our blog updated soon!
Ain't no cure for the Summertime Blues
Monday, July 26, 2010
What a catchy tune, huh! (See title of blog). But seriously, what has happened to volume in the past few months? Did everyone put everything on pause? Phone calls are down more than 30%* comparing July to June, and even worse, traditional advertising doesn't seem to be working. Many practice throw their faith into Social media, which is always a disappointment. Yes I said it, no one else will. So, what is the answer? The answer is to be careful. Why do we spend money on advertising? Simple. To make more money. There is a reason practices go dark during certain periods, and this is one of them. I recommend using this time to streamline internal operations. Go through all of the charts of patients that didn't convert and then call,...
ASCRS/ASOA 2010
Friday, April 02, 2010
Join Stubenbordt Consulting at ASCRS/ASOA 2010! Here is a schedule of our upcoming Boston events Title Time and Date: Room # Technology Day-Web Development
Friday April 9th @ 11am-12pm
Welcome to our blog
My blog is up! I've been waiting for this and now I can post anything I wish. I guess it should be related to marketing, but maybe I'll start about talking about my new camera! I just bought the Canon 7D, which is amazing! I'm hoping it will take our print design to the next level in 2010. Seriously, welcome to the Stubenbordt Consulting blog. We'll try to write as much as possible to give practice development tips that you CAN incorporate into your practice. Happy Holidays!
Making the most of it
Friday, December 04, 2009
Making the most of it Nationwide, there has been a slow and steady decline in LASIK volume to around "700,000 procedures from the 1.4 million performed about two years ago," said Richard L. Lindstrom, M.D., adjunct professor emeritus, Department of Ophthalmology, University of Minnesota, Minneapolis; founder, Minnesota Eye Consultants, Minneapolis; and member, ASCRS Refractive Clinical Committee. With most practices having their best quarters in the first quarter, "the next real chance for a turnaround isn't going to be seen until 2010," he said. In his practice, LASIK volume is off about 30% to 35%. For many surgeons and many practices, "the current economic state is an environment people hav...
As targeted refractive patients fade, both older, younger groups rise
Friday, December 04, 2009
The recession is keeping Generation X patients from spending money, but Baby Boomers and Generation Y are picking up some of the slack The recession has been detrimental to refractive practices reducing volume by as much as 50% in some of the more dramatic situations. One reason the recession has been so damaging is that the traditional market-carrying patient has been the hardest hit by the recession, said Daniel S. Durrie, M.D., clinical professor of ophthalmology, University of Kansas, Overland Park, Kan. But he said that while the 30- to 45-year-old patient demographic has been more reluctant, increases in the number of 18- to 24-year-old patients and older-than-45 crowd give him reason to be optimistic about the f...
Refractive surgery
Monday, January 14, 2008
Making the most of it by Michelle Dalton EyeWorld Contributing Editor Nationwide, there has been a slow and steady decline in LASIK volume to around "700,000 procedures from the 1.4 million performed about two years ago," said Richard L. Lindstrom, M.D., adjunct professor emeritus, Department of Ophthalmology, University of Minnesota, Minneapolis; founder, Minnesota Eye Consultants, Minneapolis; and member, ASCRS Refractive Clinical Committee. With most practices having their best quarters in the first quarter, "the next real chance for a turnaround isn't going to be seen until 2010," he said. In his practice, LASIK volume is off about 30% to 35%. For many surgeons and many practices the cu...