"Do you make these marketing mistakes?"

By Paul M. Stubenbordt

Marketing Your Practice From the Inside Out

By Paul M. Stubenbordt

Five essentials for brand identity
Lending a hand in improving your brand

By Paul M. Stubenbordt

Five-star Patient Service

By Paul M. Stubenbordt

The LASIK Rainmakers
Hiring the right LASIK coordinator

By Michael W. Malley

A Roadmap for Success with LASIK
Committing to five basic principles can make your refractive practice thrive.

By Paul M. Stubenbordt

Riding the social media wave
A powerful extension of your marketing campaign

By Paul M. Stubenbordt

Give Your Website a Face lift

By Paul M. Stubenbordt

The heart of your practice: The importance of a refractive coordinator

By Paul M. Stubenbordt

Step up to the competition in 2011

By Paul M. Stubenbordt

Making the most of it

By Michelle Dalton EyeWorld Contributing Editor

Don't be a Chicken Your Advertising Message

By Paul M. Stubenbordt